Adidas - Cycling, Women and Olympians

Day out at Manchester Velodrome with Adidas
Day out at Manchester Velodrome with Adidas

Over the last few months I've been lucky enough to be invited to a bunch of cool events with Adidas. It's been a pleasure getting to know the Adidas team and helping to raise awareness for the new product ranges they're launching. Did you know Adidas now sell cycling and outdoors kit? If you need a new Goretex jacket or a cycling jersey, check them out. Here's a bit more about what I've been up to with them and why I love Adidas:

In February I had the absolute honour of going running with Haile Gebrselassie.

Running with Haile, as you do...
Running with Haile, as you do...

In March I went on a secret scavanger hunt around London to help launch the new Energy Boost range.

Team Hackney
Team Hackney

A few weeks ago, I met a small group of wonderful ladies at London's favourite cycling cafe, Look Mum No Hands. We ate cake, drank tea and talked about cycling. We shared our stories and experiences of cycling; how we got into it, what it meant to us and our plans for the summer.

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The plan is to start a women's peloton, AdiPeloton, to spread the word about the new cycling range and to encourage people to get out and ride more. In our peloton, we have a range of cyclists, journalists and bloggers. We would love you to join!! Send me an email, tweet or follow #ridemore on social media to get involved in the fun.

Sophie radcliffe
Sophie radcliffe

Last week to celebrate the launch of their Supernova cycling range, I spent a day at the Manchester Velodrome courtesy of Adidas and British Cycling.

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Sophie Radcliffe
Sophie Radcliffe

We changed into our cycling kit and discussed our opinions of the new range before heading to meet cycling legends Lizzie Armitstead and Becky James.

Sophie Radcliffe
Sophie Radcliffe

We took part in a Watt Bike session which gave us a small taste of the power and speed these impressive ladies put out. We were all sweating after 10 seconds, I have no idea how they manage it for hours on end! Absolutely incredible. Lizzie and Becky coached us whilst we cycled, giving us tips on technique and training. They explained how they had both been into cycling since they can remember, having been talented spotted at school before they even owned bikes.

It was amazing to do this session with them, to hang out and feel as though we were all friends. I think it's when you can see people you admire as normal people that the barriers disappear and you wonder if perhaps you could achieve greatness too...

Sophie Radcliffe
Sophie Radcliffe
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We took an awesome selfie!

Sophie Radcliffe
Sophie Radcliffe

After the session, we had lunch and talked some more. All the ladies round the table had sacrified in different ways to do the job they love and to be able to spend time cycling and keeping fit.

Before the end of the day we were treated to a tour of the Velodrome by British Cycling. It was incredible to see the store rooms downstairs laden with bikes, wheels, nutrition and kit. The halls were decorated with posters from British Cycling's proudest moments. Everything was set up to cultivate greatness in the team. The icing on the cake was getting to hold Wiggo's bike.

Bradley Wiggin's Bike
Bradley Wiggin's Bike
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What a wonderful, inspiring day.

Thanks Adidas - I felt honoured to be there.

You can check out their cycling range here: http://www.adidas.co.uk/cycling

Sophie Radcliffe
Sophie Radcliffe

P.S I know this is naughty, but we couldn't resist!

Sophie Radcliffe
Sophie Radcliffe